How to add dynamic search and filters for your Shopify store?

Enhancing the user experience on your Shopify store is crucial to retain customers and increase sales. Adding dynamic search and filters can greatly improve the shopping experience for your customers and make it easier for them to find what they're looking for. This article will discuss the importance of dynamic search, how filters enhance the search experience, and methods to add dynamic search and filters to your Shopify store.

What is dynamic search and why is it important for your Shopify store?

Dynamic search is an effective way to help shoppers find products on your Shopify store faster and more easily. It does this by automatically suggesting results as they type in the search box, and by providing filters that allow them to narrow down their options.

It uses an algorithm to analyze customer intent and automatically generate relevant results. This is different from traditional search, which requires customers to input specific keywords in order to find what they're looking for.

Below are three of the benefits of dynamic search.

• Increased accuracy: Dynamic search provides more accurate results by considering context and customer intent when generating results.
• Improved customer experience: By providing relevant results quickly and easily, dynamic search can significantly improve the overall shopping experience for customers, leading to higher customer satisfaction and loyalty.
• Higher conversion rates: With the help of dynamic search, customers are more likely to find what they're looking for, leading to higher conversion rates. Research by Baymard Institute found that 68% of customers abandon their shopping carts due to a poor search experience, highlighting the importance of this feature.

To illustrate the importance of dynamic search, let's consider an example. Imagine you're looking for a new pair of sneakers in a Shopify store. With traditional search, you'd have to manually enter keywords such as "sneakers," "shoes," "athletic shoes," etc. to find what you're looking for. However, with dynamic search, the search box would automatically suggest relevant results, such as "running sneakers" or "training shoes," as you type, making the process faster and more efficient.

Overall, Dynamic search has been shown to significantly improve the customer experience on e-commerce websites. According to a study conducted by Baymard Institute, 61% of customers expect a website to have an auto-suggest search feature. In another study by Econsultancy, dynamic search was shown to have a positive impact on conversion rates, with 72% of websites experiencing an increase in conversion rates after implementing it.

Additionally, dynamic search can help reduce the number of zero results pages, which can be frustrating for customers. In a survey conducted by UserTesting, 68% of customers reported that they would leave a website if they couldn't find what they were looking for, and 55% reported that they would never return to that site again. By providing relevant search results and making it easier for customers to find what they're looking for, dynamic search can help reduce the number of lost customers and improve the overall customer experience on your Shopify store.

Methods to add dynamic search and filters to your Shopify store

Adding dynamic search and filters to your Shopify store can greatly enhance the user experience for your customers. There are two methods to achieve this: using a third-party service or using an app from the Shopify App Store. Studies have shown that implementing dynamic search and filters can lead to an average increase of 15% in conversion rates and a 50% decrease in bounce rates. The choice of method depends on the specific needs and requirements of your store.

In this section, we will provide step-by-step guides for both methods, so you can choose the one that works best for your store. Regardless of the method you choose, it is important to regularly test and monitor the performance of the dynamic search and filters to ensure they are providing the best possible experience for your customers.

Third-party services

Third-party services offer hosted search solutions that can be integrated with Shopify. These services provide a user-friendly interface for customization and provide a hassle-free way of adding dynamic search and filters to your Shopify store.

Here are the required steps that you can take in order to achieve this using third-party services: 

1. Choose a third-party service: Choose a third-party service such as Zevi or ElasticSearch that offers hosted search solutions.
2. Sign up: Create an account with the third-party service and sign in.
3. Integrate with Shopify: Follow the instructions provided by the service to integrate with your Shopify store. This will typically involve copying and pasting a code snippet into your Shopify theme.
4. Customize: Customize the search settings and filters to meet your needs using the user-friendly interface provided by the service.
5. Test: Test the dynamic search and filters on your Shopify store to ensure everything is working as expected.

Shopify app store

You can also find apps in the Shopify App Store that can add dynamic search and filters to your store. Simply install the app, customize the search settings to meet your needs, and the necessary code will be added to your theme.

Here’s how you can achieve this:

1. Choose an app: Browse the Shopify App Store and choose an app that offers dynamic search and filters.
2. Install the app: Install the app to your Shopify store.
3. Customize: Customize the search settings and filters to meet your needs using the interface provided by the app.
4. Add code: The app will add the necessary code to your Shopify theme.
5. Test: Test the dynamic search and filters on your Shopify store to ensure everything is working as expected.

Introduce your ecommerce visitors to dynamic search today!

In conclusion, adding dynamic search and filters to your Shopify store can greatly enhance the customer experience and increase conversions. Third-party services and Shopify apps provide easy solutions to add these features to your store. If you're looking to improve the search experience on your Shopify store, consider using dynamic search and filters.

Zevi’s Shopify app is a powerful context-based search driven by AI and NLP. It offers a seamless and intelligent search experience to your Shopify store visitors with advanced multilingual search combined with autocomplete, spell-check, synonym handling, and other revenue-driving search capabilities. What’s more, it works with the latest Shopify themes and can be used directly in Shopify admin. Check out Zevi’s Shopify app to take your store’s search performance to the next level. 

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